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Wednesday, November 12, 2008

Customer Opinion And Vending Products

In view of the greater variety and technical innovations, vending operators can build a better brand image with the help of automatic merchandising. Many of the Planet Antares vending operators are grateful for this progress but they would still like to see the reputation of the vending industry improve more.

As a Planet Antares vending operator, your aim should be to generate more confidence in the public regarding the value of money provided by Planet Antares vending machines. This will enable you to charge higher prices and thus be in an advantageous position to maintain the highest level of service.

It is a common complaint by vendors that customers still do not understand them. This needs to be improved upon. Many of them agree that a lot needs to be done to uplift the image of the vending industry.

Customer opinions differ from one another and from that of the sellers in regard to preferences while purchasing from vending machines. Almost half of them believe that as compared to vending machines, the retail prices in c-stores are lower. Of course, this is not true.

A number of customer hold vending products in low regard. They consider mobile catering food to be higher than vended food. It is a challenge for the vending industry to change this viewpoint in their favor.

On the whole, the automatic merchandising industry doesn’t have the experience in image building and has failed to utilize public relations as a tool for change. Planet Antares vending operators have the essential information on dealing with questions posed about potentially tricky or difficult issues, such as food contamination.

Eventually, there will be a change in the viewpoint of people who do not believe in purchasing food from vending machines. They will realize that retail prices are not lower than those of vended products found in Planet Antares vending machines.

Inevitably, consumers expect high quality service from every consumption channel. This concept has been made even stronger through the various competing foodservice channels. This means that it depends on the vending operators to ensure that they always offer quality services and cater to customer needs in the best possible manner.

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