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Friday, September 18, 2009

Being A Vending Operator – A Promising Business

Are you tired trying all sorts of business ideas? Are you looking for one that can generate revenues from day 1? Try vending machines. This is a very simple business that needs little capital and no additional establishment costs. All kinds of products including new papers, coffee, toffees, tickets, insurance policies, CD’s, DVD’s, snacks, beverages, noodles and many more are sold using these machines.

After you have decided on vending business, your next step would be to identify the kind of product you would like to sell using this machine. After this, you need to do a small survey on the target audience, how many operators exist in the market, their market share and the scope for new entrants in this business. After this preliminary work is done, the next most important step is to identify the perfect location to set up your machine. Location of a machine also depends on:
Kind of product: What is the kind of product you would like to sell using a vending machine? Is the product perishable or non perishable good?

Vicinity: The surroundings or locality determine the kind of customers visiting the place.
Existing Competitors: Are there similar machines operating? If so what is the kind of products offered by them and what is their sales response?

Target group of customers: Who are your target customers? If you are targeting teenagers, then it is advisable to set up your vending machines in colleges or shopping malls where foot fall of teenagers is generally very high.

Access to product: How conveniently your product can be accessed? More accessibility would mean more sales.

Choice offered: Do you have a wide range of products to offer? The more choice a customer has, the more frequently he would visit. Centralized locations are always advisable as they have heavy foot fall and are easily visible from the main entrance

Once the location is finalized, you need to develop few marketing strategies to promote your product. It is important that you ensure your customer know what you have to got to offer. Use simple and clear sign boards wherever needed. The last and most important thing is to ensure that your machine has enough stock and is in perfect condition most of the time.

If all this is done, no one can stop you from earning huge returns. To kick off your vending business, just contact Planet Antares. They not only have amazing collection of latest vending machine but also provide necessary guidance to set up the business from scratch.

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