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Monday, August 10, 2009

Keep your vending customers updated

According to many surveys the cost of acquiring new customers run 8 to 10 times more than the cost of keeping existing ones. This makes it quintessential to keep your customers happy. Vending customers are no different than customers of other businesses. They need to be updated about the tits and bits of the industry at every step and have to be offered superior vending services. Once you have identified your key customers, pay close attention to consumer psychology.

Vending industry keeps changing and your customers must know what is happening. Communicate the messages in the medium they prefer- direct mail, post cards, e-mail, phone, letters etc. It was revealed recently that the vending industry is losing a lot of potential customers due to lack of consumer education. The general public’s awareness of new vending machine technology and products is inevitable for building a strong customer relationship and achieve success.

Planet Antares vending operators must ensure that the consumers that use your vending machines are well informed about the products that you vend as well as any technology that you have decided to incorporate in your vending machines. Tell your customers the following:
1. Trends: Your customers must know which trends your company is following in order to offer you goods and services. Knowing the latest trends will motivate them to give a trial.

2. Your financial position: The transparency of financial information gains the trust of the consumers. They believe in your honesty and stay attached to your vending company. Also tell them your growth rate since inception.

3. Innovation: When customers know that you update your machines with the latest technology and how that will uplift their vending experience, they will purchase from your vending machine to reap the benefits.

4. You value your customers: Customers are delighted to know that you put efforts to make them happy and bring variety of products and services to satisfy the demands. Tell them which brands are being offered to them. They easily relate to brands and your sales will shoot up.

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