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Tuesday, June 03, 2008

Planet Antares Tips On Product Flexibility And Brand Image

When you are the owner of a Planet Antares vending machine business, you are free to put whatever the customer wants in your vending machines. For example, some people prefer Coke while others like Pepsi. In this case, you would just need to store both brands. According to the account, customer preferences also vary. The more people in a vending location, the more will be the diversity in their tastes. Everyone will not like the same products.

According to a national survey, personal preferences for cold drinks are classified as follows: Coke – 38.6%, Pepsi – 27.4%, Others – 34%. If you offer only Coke products in your Planet Antares vending machines then that means that 61.4% of the customers will be excluded. By keeping a variety of soft drinks in your Planet Antares vending machine, you can keep all the customers satisfied. That will lead to repeat business for you.

Make sure that the contractor engaged by you provides high quality, fresh merchandise. All products must be removed from your vending machine one the date of expiry of freshness. This will be important for health reasons. You would not want a consumer to buy an expired item as this might be followed by complaints and cause loss of business.

The products that you vend from your Planet Antares vending machine must be branded because they are the ones that are popular and easily recognizable. These products are usually advertised on national media, so you will not need to advertise them. Just place them in your machine and the customers will purchase them. When you go for unbranded or local items, you will have to promote them by giving out free samples or just hope that the product sells. This makes it advisable to vend branded products.

To keep your vending customers happy, you need to provide a variety of products that they can choose from. Vend only branded products from your Planet Antares vending machine so that they are easy to recognize and result in quick sales. By taking care of this, you will surely get repeat business for your vending machine.

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