The Identity of Your Vending Business

The look and feel of your vending business really matters. First impressions are everything. When you have a Planet Antares vending business, you have to present your vending business to potential clients in a way that will make them to retain your vending services immediately. How your vending business is perceived in the market place is critical to your long term success. Separating yourself from your competition by utilizing a professional website, a creative brochure and other eye catching marketing elements are significant in winning new business.

Corporate identity: This would be the entire visual identity of your Planet Antares vending business. In other words it is all about what your brand looks like from its logo, business cards, letterhead and other signage. When you are going around looking for new locations and clients, you will give out things like business cards and other signage. If the potential clients are happy with what they see, chances are they will get in touch with you to learn more about the kind of vending services that you provide.

Brochure: When you are providing Planet Antares vending services, you know that you are providing services that are is unique and special. This is something that you would want to be conveyed to potential clients. Communicating with prospective clients through a creative brochure is very important when it comes to the selling process. A professional brochure establishes immediate credibility.

Website: The website of your Planet Antares vending business is your online sales pitch for the vending prospects searching the Internet. Everyone uses the Internet today. When your prospects are looking for a new service provider, they will look it up on the net, not in the phone book. Your website has to stand out from the crowd in two unique ways. Firstly, it needs to look sophisticated and professional. Secondly, your website needs to appear on the first page of the “free” search results on popular search engines.

Truck signage: By having sign age on your vending trucks you will be taking full advantage of the free advertising and branding opportunities on your fleet. This is cost effective marketing for your vending business.

Uniforms: Employees are an extension of your brand as they represent your vending business whenever they are delivering new products to client locations. Your employees should be “dressed for success” and should also proudly display your brand on their uniforms.