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Wednesday, January 13, 2010

Vending Location Strategies

Location is one of the few factors that influence the success of a vending business. After you have decided on the kind of machine you would be purchasing, your next step would be to identify the most suitable location for your vending machine. Unlike previous days, vending machines these days are offering a wide range of products. Due to increasing opportunities, operators are targeting several new and untapped locations.

How to identify prospective locations? There are several means of identifying new location. The choice of these would however depend on your financial limitations. In case there is constraint of funds, you could probably adopt some basic strategy like cold calling. Although, this is not a great way to begin your business with, it still works. In order to get started, you need to have a business card or flyer with some basic information about the kind of services offered by you and your contact number.

Flyers are really helpful. They spread across the message quickly and help you in getting contacted by people so that we can place our machines in their locations. This method also helps you gather huge information about various operators in that particular locality, kind of machines used by them, their pricing, services rendered by them and similar information which is vital for your business. You should go on repeating this process until you find few locations.

In case you are willing to spend some money, you can go for advertising. You would definitely expect good return on your investment and a good return would obviously mean good leads and prospective locations. So be careful while choosing. It has been proved that all locations are not the same. For instance a vending machine with candy balls placed in a school and one that is place near a health club may not generate the same sales. A little effort needs to be put in identifying locations as there is no scarcity of locations.

In case you are unable to locate suitable locations all by yourself, you can take the help of a vending locator and Planet Antares staff. The success of your business no doubt depends on how well you choosing a location.

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